Courage is more effective in keeping us adaptable and up to date with the times than comfort, however, most people will rather choose comfort than courage. Most tech companies like cornerstone giving, keep that in mind and are constantly improving the look and feel of their user interfaces (UIs) to increase user-friendliness.
Non-profit institutions such as churches, Clubs Societies, and other faith-based institutions that thrive on member contributions have most of their high contributors in the league of Baby boomers (1946- 1964) and early Gen X (1965- 1980) who would rather have nothing to do with technology.
Here are 3 ways you can encourage tech adaptability in even your most “tech-phobic” contributors
1. CHOOSE A USER-FRIENDLY PAYMENT INTERFACE
Have a trial period before signing any retainer contracts with any service provider for your institution. Get to experience the usage of the platform along with a few of your most tech-inexperienced members, to determine how easy it will be to adopt and train your members. As much as you can always reach out to vendor customer service, have your admin team use the platform and be comfortable enough to teach it to the members so you can always have an in-house trainer for your tech platforms to help members.
2. BE INTENTIONAL WITH EACH MEMBER’S DOWNLOAD EXPERIENCE
Just like you would have introduction videos and announcements on screens to inform your members of your institution’s activities, you should be provided an engaging tutorial that shows the download and user process to your members at each meeting. It will surprise you to know that even the “Tech- phobic” members like to show off their underutilized expensive smartphones.
3. UTILIZE THE CUSTOMER SERVICE OF YOUR VENDOR/ PROVIDER
In addition to training in-house trainers on the adopted tech platform. Make the contacts of the vendor company readily available to your members. Most Baby boomers will prefer talking to a stranger about what they do not know than admitting to a member who they see at every meeting. Have an effective after-sales service agreement that will favor all your member